Take Your Message To the Streets!

If you are like most businesses, you want the answer to the million dollar question. This is the one that you know will propel you forward. The question that so many ask is “what is the best and most cost effective ways to get the word out?”
One of the issues that many will run into when focused on getting the word out is to begin to find a space with what is needed. You may have noticed the billboards, flashing signs and images that are placed in endless areas throughout town. Is there really a place for you to be able to fit in among these large and expensive marketing plans?
The answer is yes. In fact, finding a place on the streets is one of the most cost effective ways to begin to get noticed. Take for instance if you decide to put a sign or magnet on your car. 91% of others who are driving will notice the sign and the graphics that you have placed on your vehicle. 75% will instantly take the image, memorize it, and have an overall impression of what they believe the company is. 29% of those who have seen it will make a buying decision, just from seeing you on the street.
If you are confused about where to go, simply place a sign or graphic on what you already have. Using things such as a car or street signs is one of the best and most effective ways to begin getting customers that you need. This doesn’t just include having the ability to advertise, but also to create an image that will stay in someone’s head, leading them to be your potential customer. You don’t want to be part of the hustle in the streets that disappears as quickly as possible. Instead, you want to get into the traffic and get noticed.
You can see from the statistics that traffic signs are obviously effective in finding customers. As an entrepreneur, you will, of course, want to make sure that the cost is also just as effective. Making sure that the graphics are in your budget should be a concern, just to make sure that you can get the most out of what you have.
The best way to look at the cost for your traffic costs is to compare the prices and do the math. Let’s say that you have a billboard sign that you decide to put out for one month. Of course, you will want a street that has a lot of traffic, possibly a corner such as Elwood Avenue and West Gerard. This will typically cost $1,000 per month. If you have a busier street, such as 33rd street, you can expect this to cost $3,000 a month.
Comparing this to vehicle graphics is comparing night and day. You can get a graphic for your vehicle for as low as $300 a month. You can also expect to use this for an average of 5-7 years. If you have some change to spare, you can get a higher priced graphic, most likely no more than $1500. This is the same price, maybe even less, than it would be to have a billboard sign for one month. The only thing that you will need to worry about is how much gas you will have to use in order to attract the groups of people that you want.
The answer to the million dollar question of being effective, both with cost and in marketing, is to take your business to the streets. Using a sign and graphics in order to present an image is one way that you can guarantee a large increase in customers and can provide an introduction to the business that you can offer. Instead of spinning your wheels with higher prices and ineffective markets, you can simply add on to what you already are using to drive your business forward.
For more tips and information on how to use graphics and traffic to market, contact Mark Bove.