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So, What Do You Do with the Other 36 Hours? How Timothy Ferriss 4-Hour Workweek can help you get a life now.

Escaping the 9-5

How many times have you heard the story about the guy who worked his whole life, dreaming of the day he could retire and finally take his wife to see the world, spend the winters somewhere warm, just do whatever he wants to do and he drops dead one year after he gets the golden watch?

Know Your ABC’s (of SEO that is)

Let start with “SEO” defined:

According to 2 simple sentences from Wikipedia:

“Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a web page or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.”

CLICK THE ABOVE PLAY BUTTON FOR THE WHOLE STORY

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Pareto’s Law The Definitive Guide to Bigger, Easier Profits

After you heard the adage work smarter, not harder for the gazillionth time, you probably want to gag. Reading Timothy Ferriss The 4-Hour Workweek, you’ll find it again; this time, swallow the gag reflex and pay attention.

It comes in the form of Pareto’s Law, the 80/20 principle (another teaching point that’s been around the block more times than a new driver in a Mini Cooper). Never mind. You really do need to learn this principle and put it to use if you want to boost the bottom line and still have time for a life. (for more on this please click the above PLAY button)

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In this Audio post, you will learn:

1) How planning and persistence not a big budget are the keys to getting publicity for yourself and your business;

2) How to get coverage by understanding what the media loves and hates, and

3) How to make the most of your communication tools, including e-mail and press kits.

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In this Audio blogcast, you will learn:

1) Why The Irresistible Offer gets into a prospects mind and closes the deal within three seconds;

2) How to construct an irresistible offer in three easy steps; and

3) How to use the irresistible offer to increase your bottom line.

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Facebook. You have heard about it by now, whether from your teenager or a friend, or lately you’ve read about it in the business section. If you think that Facebook is just a Web site for high school and college kids to share funny pictures and stories, you are dead wrong. Facebook has already become one of the most popular social networking sites in the world, with some 50 million users today and that number has been doubling every six months.

CLICK THE ABOVE PLAY BUTTON

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How do you start from scratch yet create a top-ranked marketing blog in a year or less? What 1 year of blogging has done for my business and what it can do for YOU!

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In this audio post you will learn:

1. How to design and implement successful strategy;

2. Why strategic initiatives require the support of every employee and manager; and

3. How to use careful monitoring to ensure the correct execution of your business strategy.

Note: this recording was originally posted in April 2008…but I just had to bring it back due to the high demand…It’s one of my wittiest posts to date!

Todays marketing minute will focus on getting rid of those dreaded TIME WASTERS, those customers that drain your energy while making you little or no profit. The ones that you keep hoping will one day give you that big job or tell all their friends to come buy your product or service. Is it crazy to think that you can PICK the customers with whom you do you best work with and leave the rest behind? The answer is a resounding No…

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