Here it is…the list of 198 Guerrilla Marketing Weapons! Over the course of time, I will be going into detail about some of these.1. A marketing plan

1. A marketing plan

2. A marketing calendar

3. Identity

4. Business cards

5. Stationery

6. Personal letters

7. Telephone marketing

8. A toll-free number

9. A vanity phone number

10. The Yellow Pages

11. Postcards

12. Postcard decks

13. Classified ads

14. Per-order and per-inquiry advertising

15. Free ads in shoppers

16. Circulars and fliers

17. Community bulletin boards

18. Movie ads

19. Outside signs

20. Street banners

21. A window display

22. Inside signs

23. Posters

24. Canvassing

25. Door hangers

26. An elevator pitch

27. A value story

28. Back-end sales

29. Letters of recommendation

30. Attendance at trade shows

31. Advertising

32. Direct mail

33. Newspaper ads

34. Radio spots

35. Magazine ads

36. Billboards

37. TV commercials

38. A computer

39. A printer or fax machine

40. Chat rooms

41. Forums

42. Internet bulletin boards

43. List building

44. Personalized e-mail

45. An e-mail signature

46. Canned e-mail

47. Bulk e-mail

48. Audio and video postcards

49. A domain name

50. A website

51. A landing page

52. A merchant account

53. A shopping cart

54. Autoresponders

55. A search engine ranking

56. Electronic brochures

57. RSS feeds

58. Blogs

59. Podcasting

60. A personal e-zine

61. Ads in other e-zines

62. E-books

63. Content Provision

64. Webinars

65. Joint ventures

66. Word-of-mouse

67. Viral marketing

68. eBay and other auction sites

69. Click analyzers

70. Pay-per-click ads

71. Search engine keywords

72. Google AdWords

73. Sponsored links

74. Reciprocal link exchanges

75. Banner exchanges

76. Web conversion rates

77. Knowledge of your market

78. Research studies

79. Specific customer data

80. Case studies

81. Sharing

82. Brochures

83. Catalogs

84. business directories

85. Public service announcements

86. A Newsletter

87. Speeches

88. Free consultations

89. Free demonstrations

90. Free seminars

91. Articles

92. Columns

93. Writing a book

94. Publishing-on-demand

95. Workshops

96. Teleseminars

97. Infomercials

98. Constant learning

99. Marketing insight

100. Yourself

101. Your employees and reps

102. A designated guerrilla

103. Employee attire

104. Your social demeanor

105. Your target audience

106. Your circle of influence

107. Your contact time with customers

108. How you say “hello” and “goodbye”

109. Your teaching ability

110. Stories

111. Sales Training

112. Use of downtime

113. Networking

114. Professional titles

115. Affiliate marketing

116. Media contacts

117. A-list customers

118. Your core story

119. A sense of urgency

120. Limited time or quantity offers 

121. A call to action

122. Satisfied customers

123. A benefits list

124. Competitive advantages

125. Gifts

126. Ability to take action

127. PR

128. Fusion marketing

129. Barter

130. Word-of-mouth

131. Buzz

132. Community involvement

133. Club and association memberships

134. Free directory listings

135. A trade show booth

136. Special events

137. A name tag at events

138. Luxury box at events

139. Gift certificates

140. Audio-visual aids

141. Flip charts

142. Reprints and blowups

143. Coupons

144. A free-trial offer

145. Guarantees

146. Contests and sweepstakes

147. Baking or crafts ability

148. Lead buying

149. Follow-up

150. A tracking plan

151. Marketing-on-hold

152. Branded entertainment

153. Product placement

154. Being a radio talk show guest

155. Being a TV talk show guest

156. Subliminal marketing

157. A proper view of marketing

158. Brand-name awareness

159. Intelligent positioning

160. Attention to detail

161. A name

162. A theme line

163. Writing ability

164. Copywriting ability

165. Headline copy talent

166. Location

167. Hours of operation

168. Days of operation

169. Credit card acceptance

170. Financing availability

171. Credibility

172. Reputation

173. Efficiency

174. Quality

175. Service

176. Selection

177. Price

178. Upgrade opportunities

179. Referral program

180. Spying

181. Testimonials

182. Extra value

183. Adopting a noble cause

184. Easy to do business with

185. Honest interest in people

186. Telephone demeanor

187. Passion and enthusiasm

188. Sensitivity

189. Patience

190. Flexibility

191. Generosity

192. Self-confidence

193. Neatness

194. Aggressiveness

195. Competitiveness

196. High energy

197. Speed

198. Focus